Learning to Speak the Language of Business

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Learn to speak the language of executives by showing them spreadsheets with increased profits and margins.
Marketing pushes ideas with spreadsheets and assumptions, and you should make friends with marketing or do what they do.
Executives used to make up numbers too and they know there's no other choice, so propose good arguments with clear assumptions.
To switch to circular economy or longer product lifespan, have a solution for the monetary flow and profits of the company.
Act like a business person and learn the language of business as a designer.

Don Norman, the Godfather of UX Design and Cognitive Science’s foremost pioneer, joins to discuss his new book “Design for a Better World” and how human behavior can save the world from its dire predicament.