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Mastering continuous discovery with B2B products with Katie Marcus (Head of Product, Progression, Depop)

The Product Experience

NOTE

Challenges of Rapid Shipping for B2B Customers

In the B2B context, rapidly shipping small product changes can be challenging as customers have already onboarded the product and any alterations may cause stress and unsettlement. B2B customers expect stability in the product they have assessed, and continuous changes can be disruptive to their workflow. The idea of constantly shipping small changes may not always be suitable for B2B customers as it requires being respectful of the impact on end-users. Moreover, the learning process in B2B should have a longer loop to ensure thorough validation of changes, unlike in companies that can quickly ship and turnaround products without customer notice.

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