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20Growth: Hubspot CMO Kipp Bodnar on Why the Best Marketers Think Like VCs | Why the Best Companies Do Not Start with Product Marketing | New Channels; When To Do, How Much To Spend, How To Test, When To Stop
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Channel Selection and Prioritization
- Founders often make the mistake of trying to be on every channel, which leads to poor execution.
- It's crucial to prioritize channels and allocate resources effectively.
- Consider factors like your target audience size and the level of competition in each channel when making your selection.
- If you need massive scale and face intense competition, platforms like YouTube might be necessary.
- For less competitive landscapes, Google Search can be highly effective.
- Focus on one to two primary organic channels and a primary advertising channel, especially as tracking and attribution become increasingly complex.
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