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The TRUST Tipping Point with Mike Schmidt and AJ Rivera
Creating the World's Best Client Experience
Authenticity Attracts Opportunity
Embrace the essence of authenticity in business communication, as people prefer to engage with individuals rather than faceless corporations. Small businesses should avoid impersonating large corporations and instead showcase their true identities. The personal connection, exemplified by the presence of the business owner, should reflect in marketing efforts and online platforms. The unique value lies in leveraging one's personal brand, as demonstrated by notable figures like Elon Musk and Steve Jobs, who are remembered as the faces of their companies. By presenting oneself genuinely, businesses can attract their ideal customers and deter those who do not align with their values. Understanding and expressing one's personal brand is key to resonating with the audience while addressing their specific needs.
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