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80. Magic Words: Change What You Say to Inspire and Influence Others
Think Fast Talk Smart: Communication Techniques
Leveraging Word of Mouth for Success
The key insight is the power of word of mouth in influencing people to support initiatives or products. While the content of a presentation or advertisement matters, the impact can be significantly amplified by getting others to discuss and advocate for it. By turning customers and colleagues into advocates and encouraging them to share the message, one can reach a wider audience and have a greater influence. 'Contagious' explores the science behind word of mouth, highlighting six factors that consistently drive consumer behavior. The book emphasizes leveraging these factors to create contagious content, messages, and products that will spread effectively. One key technique discussed is 'social currency,' where the more something enhances one's image, the more likely it is to be shared.
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