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The ultimate guide to performance marketing | Timothy Davis (Shopify)
Lenny's Podcast: Product | Growth | Career
Tailor Strategies, Avoid Generic Solutions
Successful performance marketing requires a deep understanding of each unique account rather than relying on a one-size-fits-all approach. Agencies often make the mistake of applying generic solutions across different companies without recognizing their specific needs. This oversight can lead to suboptimal performance. In contrast, a thorough and customized analysis of data and individual circumstances can significantly improve campaign outcomes, demonstrating the value of detailed, individualized strategies.
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