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Red Ventures Culture: startup culture at scale
At Red Ventures, a strong focus on efficiency and results is evident in their startup-inspired practices successfully adapted for a large workforce of 5,000 people. Meetings are kept brief, always starting with a clear bottom line, emphasizing numbers and key performance indicators (KPIs) to ensure discussions are centered on financial optimization, particularly EBITDA. Teams are organized distinctly by KPIs, such as click-through rates, conversion rates, and traffic volume, fostering a concentrated effort on specific goals. The unique culture is further complemented by business reviews, where leadership engages in high-energy, time-efficient sessions to make real decisions based on concise updates from team leaders, demonstrating an agile and performance-driven environment.