Emphasizing Self-Installation and Inclusive Experience

The goal was to encourage 40-60% of thermostat installations to be self-installed, by emphasizing a credible and trust-building out-of-box and DIY experience. This involved working on installation details, providing special connectors and tools in the package. The inclusion of a high-quality screwdriver in the package generated positive word-of-mouth and contributed to the success of the self-installation goal.