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#212: Dan Misener – How to ACTUALLY grow your podcast (and measure its success)
Creator Science – Learn from today's top content creators
Protect the First Minute
Delivering impressions and selling ads show little variance, but the audience retention rate differs significantly between true pre-roll ads at the very start and early mid-roll ads that start after a hook at 30-90 seconds. The initial minute is crucial for listener retention, as it is when the audience decides whether to continue or switch to another option.
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