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#212: Dan Misener – How to ACTUALLY grow your podcast (and measure its success)

Sep 17, 2024

01:00:08

Snipd AI

Dan Misener, co-founder of the podcast growth agency Bumper and former Director of Audience Development at Pacific Content, shares insights on measuring podcast success beyond downloads. He highlights the importance of verified listeners and consumption time, introducing the innovative Bumper Dashboard. The conversation covers effective growth strategies for enterprises, understanding audience demographics, and balancing paid promotions with organic reach. Misener also challenges creators to redefine success metrics, emphasizing influence and engagement over mere financial gain.

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Quick takeaways

Shifting focus from download numbers to verified listeners and consumption time enhances understanding of genuine audience engagement in podcasting.

Thoroughly analyzing target audience preferences and utilizing strategic tools helps podcast creators foster meaningful connections and drive growth.

Creative, organic growth strategies like partnerships can achieve substantial audience engagement without significant financial investment in paid media.

Deep dives

Shifting Perspectives on Podcast Success Metrics

Traditional podcast metrics often prioritize downloads, leading to an inflated view of success. Instead, there's growing emphasis on verifiable listeners and consumption time, which better reflect actual engagement. This shift in perspective helps podcast creators understand the genuine impact they have on their audiences. By focusing on meaningful metrics, podcasters can cultivate deeper connections with their listeners.

Know Thy Audience to Grow Thy Podcast

03:36

Protect the First Minute

00:40

Engagement Trumps Reach in Podcasting on YouTube

03:53

Engagement Index: Listen Time Matters

00:53

Intro

4min

Understanding Podcast Growth Strategies for Enterprises

2min

Growth Strategies in Podcasting: Balancing Budget and Organic Reach

3min

Understanding Your Audience: A Strategic Approach to Podcast Growth

4min

Maximizing Podcast Growth Strategies

8min

Enhancing Podcast Engagement and Marketability

3min

Understanding Listener Retention in Podcasts

16min

Redefining Podcasting Success Beyond Finances

4min

Reimagining Success in Podcasting: Beyond Revenue

4min

10.

Navigating Podcast Success: Advertising Strategies and YouTube Engagement

5min

11.

Optimizing Podcast Content for YouTube: Strategies and Insights

4min

12.

Rethinking Podcast Success Metrics and Audience Engagement

3min

Dan Misener is the co-founder of the podcast growth agency, Bumper. Prior to co-founding Bumper, Dan served as Director of Audience Development at Pacific Content, where he worked with brands like Slack, Adobe, Charles Schwab, Ford, Dell Technologies, Morgan Stanley, Red Hat, and Atlassian.

Before that, he spent a decade working in public radio at the Canadian Broadcasting Corporation, where he was involved in their earliest podcasting efforts.

He also hosts and produces the independent live event and podcast series Grown Ups Read Things They Wrote As Kids. The series has won several industry awards and has been downloaded over 10,000,000 times.

Dan is a big-time data nerd, and with podcast analytics being so challenging to understand, this was exactly the type of conversation I was hoping to have. Dan and his team at Bumper have built an internal tool called the Bumper Dashboard that doesn't emphasize downloads, but verified listeners and consumption time.

Full transcript and show notes

Dan's Website / LinkedIn / Instagram

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