Creator Science #212: Dan Misener – How to ACTUALLY grow your podcast (and measure its success)
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Sep 17, 2024 
Dan Misener, co-founder of podcast growth agency Bumper, shares his expertise on enhancing podcast success through innovative metrics. With a focus on verified listeners instead of just downloads, he explains the significance of understanding audience engagement and consumption time. The discussion includes strategies for indie podcasters to grow their reach, the power of collaboration, and the importance of redefining success beyond revenue. Misener also touches on the integration of audio and non-audio marketing to boost listener retention.
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Audience Research
- Deeply understand your target audience before creating your podcast.
- Identify their existing affinities and media consumption habits.
Cross-promotion Strategy
- Leverage both audio and non-audio channels for podcast growth.
- Prioritize audio-to-audio marketing but don't neglect other avenues.
Marketing vs. Marketability
- Diagnose whether your podcast has a marketing or marketability problem.
- If people aren't listening, improve content before investing in marketing.