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#183: Strategy | How Storylane Grew Organic Traffic 10x Through SEO in 6 Months (with Madhav Bhandari, Head of Marketing at Storylane)

B2B Marketing with Dave Gerhardt

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Structure, Delegate, and Scale

Successful creation of extensive content, such as 2100 pages for a project, requires initial internal development to establish a page template that simplifies subsequent work. By focusing on a straightforward structure featuring a title, a prominent demo, and a brief description for SEO, the groundwork is laid for efficient scaling. Engagement of contractors allows for rapid page production post-training, emphasizing the importance of delegating responsibilities while maintaining a consistent quality framework. By varying expectations based on tool complexity, productivity can range from 10 to 25 pages per week. Establishing clear guidelines in advance minimizes decision-making for creators, thus enhancing overall efficiency.

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