MKBHD: The Story To 16 Million & The World Of YouTube
Deep Dive with Ali Abdaal
Creating content we want to watch and being selective with sponsorships
The goal is to make what they want to watch./nWhat they want to watch translates to the entire business./nThey carefully select sponsors and are picky about working with them.
In this episode I chat to Marques Brownlee also known as MKBHD, one of the largest and most respected tech YouTuber’s in the world with over 16 million subscribers. In the conversation we discuss the creator economy, the evolution of his business and how he’s stayed consistent and relevant on the platform over the past 10 years. Enjoy!
(00:00) Intro
(01:23) Stating consistent over the last 13-14 years?
(03:30) The lifespan of a creator
(07:05) Your process for making YouTube videos
(09:07) What is the MKBHD business model?
(13:55) Approaching the relationship between money and lifestyle
(18:30) What’s your opinion on quality vs quantity?
(19:42) What does the org chart look like?
(22:47) The octopus analogy
(24:16) Are you still editing yourself? 14:49 What’s been the biggest challenge of having a team?
(25:45) How does your business operate? 30:03 Why a robot studio? 33:04 How did covid impact your business?
(45:01) How much do you care about analytics? 48:00 What’s your relationship with goals?
(50:33) Your dream video studio
(53:27) Do you worry about the longevity of creators?
(55:02) How are you thinking about shorts?
(01:01:00) Should we use clickbait titles for growth?
(01:05:48) How do you deal with hate?
(01:09:29) Starting your podcast, Waveform
(01:11:59) The studio and your team
(01:17:44) Angel Investing
(01:19:41) Personal goals
🔗 CONNECT WITH MARQUES
🎥 YouTube Channel
🎬 The Studio
🎙 WVFRM Podcast
🐦 Twitter
📸 Instagram
💻 Website
🔗 CONNECT WITH ALI
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📚Check out my New York Times Bestselling book Feel-Good Productivity!
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Find the show notes and the transcript on the website: https://aliabdaal.com/podcast/
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