Deep Dive with Ali Abdaal

MKBHD: The Story To 16 Million & The World Of YouTube

213 snips
Sep 9, 2022
Guest
Marques Brownlee (MKBHD)
Marques Brownlee, known as MKBHD, is a leading tech YouTuber with over 16 million subscribers. He discusses the evolution of his YouTube journey, emphasizing consistency and community collaboration. Marques shares insights on balancing quality content with sponsorships, navigating the financial aspects of creativity, and the dynamics of managing a team. He also touches on the impact of COVID on his creative processes and his thoughts on using clickbait for growth, all while staying true to his authentic voice in the ever-changing landscape of tech content creation.
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ADVICE

Staying Consistent

  • Focus on having fun and enjoying the process of creating.
  • Choose a niche that allows you to consistently explore new products and ideas.
INSIGHT

Longevity as a Tech YouTuber

  • Tech YouTubers benefit from the continuous release of new products.
  • This reduces the pressure to create new content compared to personality-driven creators.
INSIGHT

Tech YouTube Ecosystem

  • The tech YouTube community is more of an ecosystem than a competition.
  • Creators often make each other better through collaboration and inspiration.
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