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SPI 665: How to Measure Your Marketing and Make More Money with Chris Mercer
The Smart Passive Income Online Business and Blogging Podcast
Measurement Bootcamps
Measuring the results and how to measure at different stages makes it easy to identify problems. For instance, during a bootcamp, an expectation of 10% conversion to the cart from the offer page was set, but only 1% converted initially. By analyzing the journey report, it was discovered that the messaging was too complex, leading to simplification and emotional enhancement of the page, resulting in an 700% improvement within 72 hours. This rapid improvement was possible due to focused direction, creative energy, and listening to user feedback at each step of the journey.
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