SPI 665: How to Measure Your Marketing and Make More Money with Chris Mercer
The Smart Passive Income Online Business and Blogging Podcast
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Measurement Bootcamps
Measuring the results and how to measure at different stages makes it easy to identify problems. For instance, during a bootcamp, an expectation of 10% conversion to the cart from the offer page was set, but only 1% converted initially. By analyzing the journey report, it was discovered that the messaging was too complex, leading to simplification and emotional enhancement of the page, resulting in an 700% improvement within 72 hours. This rapid improvement was possible due to focused direction, creative energy, and listening to user feedback at each step of the journey.
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