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** Why, what how now **
The best prospects are looking for a 'who' to help them, not just 'how'. Giving freely of information earns the right to charge premium for implementation. Great training involves addressing 'why it matters', 'what you need to know', 'how to do it', and 'what to do now'. Delivering great content to clients can attract perfect clients through marketing, especially for coaches with limited resources or time.