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Peoples & Things cover image

Benjamin C. Waterhouse on "One Day I'll Work for Myself: The Dream and Delusion That Conquered America"

Peoples & Things

NOTE

Embrace Tension: Prosperity Shapes Identities

The mid-20th century corporate culture generated a dual perception marked by both critique and embrace. While some viewed it as consumeristic and conformist, contributing to a loss of individuality among middle managers, others recognized its positive outcomes. This tension is illustrated by social movements like the civil rights movement and feminism, which sought inclusion within the corporate structure. These movements highlighted the aspiration for jobs that embodied the stability and success of the corporate world, underscoring the complexity of societal changes during a time of economic prosperity.

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