AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
Does your newsletter need a podcast? With Jeremy Enns of Scrappy Podcasting
Send & Grow by SparkLoop
Market Needs, Not Just Products
Understanding the 'jobs to be done' framework reveals crucial insights into consumer behavior. This framework posits that customers hire products to fulfill specific roles in their lives, similar to hiring an employee for a task. A notable example involves McDonald's research on milkshake sales, which discovered that consumers sought a convenient, filling option for breakfast during their morning commutes. This finding allowed McDonald's to reposition milkshakes as practical breakfast items rather than just desserts, highlighting the importance of aligning marketing strategies with actual consumer needs. Furthermore, in the realm of media companies, it emphasizes the necessity of offering diverse content formats that serve distinct purposes rather than merely repurposing the same content across platforms. A suite of offerings, all thematically related but tailored to different consumer jobs, can significantly enhance engagement and effectiveness in reaching audiences.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode