Customer-Centric Marketing Approach

The success of the product was attributed to learning marketing, SEO, and talking to customers. By listening to customer requests and pain points, the product was tailored to address their needs. The homepage aimed to resonate with customers by showcasing how the product could alleviate their struggles. Offering a free SaaS product allowed customers to quickly reach an 'aha' moment, such as seeing time cards calculated automatically, making the product sell itself.