Planning Video Releases and Reviewing Products upon Launch

When it comes to planning content, it can be a challenge because we don't always know what products or events will be happening in the future. However, we have established relationships with companies who want us to review their products upon launch. Sometimes these launches coincide with big holidays, like Apple's release of the Vision Pro. We usually find out about these products and events at the same time as the public, or if we're lucky, we might get a brief beforehand. In the case of the Vision Pro, we had a 30-minute off-camera demo and had to quickly decide on our content strategy. I chose to talk about my experience and give viewers an idea of what to expect. Everyone had different approaches, but we all had to upload our videos on hotel Wi-Fi and hope for the best!