Can You Start a YouTube Channel in 2023? With Cleo Abram
Aug 25, 2023
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This week, Cleo Abram, a video journalist and creator of the YouTube channel 'Huge If True,' joins to discuss her journey in building a successful channel in a crowded market. She shares insights on navigating the transition from traditional media to independent content creation, emphasizing the importance of community engagement and adapting ideas to various formats. They also dive into the balance of creativity and strategy in tech content, and even sprinkle in some fun with a typing challenge that showcases their competitive spirits!
Creating short form content involves condensing key information into a short, easily digestible format.
Engaging with experts and conducting background interviews contribute to the credibility and quality of the final video product.
Building a small team of talented individuals is crucial for improving the quality of content and pushing creative boundaries.
Deep dives
The Impact of Alpha Fold on Biomedical Science
Alpha Fold is a machine learning system that has revolutionized the prediction of protein structures. By using machine learning algorithms, Alpha Fold can accurately predict the three-dimensional structure of proteins, which has important implications for drug development and understanding diseases. This breakthrough has the potential to improve medication, advance disease treatment, and enhance our understanding of proteins.
The Importance of Exploring Controversial Tech
Exploring controversial technology topics allows for a deeper understanding of different perspectives and implications. By covering controversial tech, it helps to analyze both the potential positive and negative impacts. This approach ensures a well-rounded and comprehensive exploration of the subject, providing viewers with a more insightful and informed perspective on the topic.
Creating Short Form Content: Bricks and Walls Analogy
Creating short form content involves identifying specific ideas that can be covered succinctly within 60 seconds. These ideas may be standalone or related to existing long form videos. The goal is to condense the key information into a short, easily digestible format, allowing for focused exploration of a specific concept or update.
The Role of Experts Interviews in Video Creation
Engaging with experts and conducting background interviews play a crucial role in producing informative videos. Experts provide valuable insights and help to ensure accuracy and depth of content. These interviews aid in shaping the narrative, creating visuals that enhance understanding, and addressing relevant questions viewers may have. Expert interviews contribute to the credibility and quality of the final video product.
Content strategy around product launches
In the podcast episode, the host discusses the process of creating content around product launches. The speaker explains that relationships with companies that want their products to be reviewed upon launch are key. Sometimes, these launches are highly secretive, and content creators only get briefings a day or two before the event. The host shares their own experience of receiving a 30-minute off-camera demo of a product and deciding to create a video discussing their experience. Different content creators have various strategies, from describing the experience to comparing the product to others. The ability to adapt and be flexible in content creation is emphasized.
Building a team and investing in talent
The speaker also discusses their transition from working with a larger organization to becoming an independent content creator. They highlight the importance of building a small team of dedicated individuals who excel in their respective fields. The host emphasizes the value of having team members who are more skilled and talented than themselves in areas such as editing, animation, and research. The team collaborates to improve the quality of the show and push creative boundaries. They also mention the need to focus on the primary function and constantly strive to improve and innovate while staying true to their vision.
