The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 737: How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

The Official SaaStr Podcast: SaaS | Founders | Investors

NOTE

Data is the Superpower for Scaling Team Productivity

Utilizing enriched and accurate data through tools and vendors significantly increased connection rates for prospecting calls, from 3% to 14-16%. This enhancement in data quality allowed for a more efficient scale in the team's operations, enabling them to have more customer conversations, improve faster, and deliver better results. The speaker highlights the crucial role of high-quality data in optimizing team productivity and emphasizes the importance of prioritizing prospect data to enhance overall performance.

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