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Founder-led Marketing
REWORK
Authenticity Over Instrumentalism
Focusing on authenticity rather than instrumentalism in marketing is crucial to building genuine connections with an audience. Writing content with the sole intention of selling products or increasing traffic can lead to burnout and a lack of genuine engagement. People can easily detect when content is created for transactional purposes instead of sharing valuable insights from a place of authenticity.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode