REWORK Founder-led Marketing
22 snips
Jun 12, 2024 
Founders of 37signals, Jason Fried and David Heinemeier Hansson, discuss their unique marketing approach, emphasizing genuine interaction over traditional advertising. They talk about finding the brand's authentic voice, challenges with paid advertising, the love/hate relationship with content posting, and differing decorums on various platforms.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
Founder-Led Marketing and Authenticity
02:21 • 7min
Challenges of Traditional Marketing Tactics and Alternative Approaches
09:20 • 7min
Navigating Self-Promotion and Engagement on Social Media Platforms
16:47 • 13min
The Significance of Founder-Led Marketing
29:33 • 2min