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7min chapter
Founder-led Marketing
REWORK
Challenges of Traditional Marketing Tactics and Alternative Approaches
Exploration of how speakers faced challenges with traditional marketing methods like Google AdWords due to their unique pricing strategy. They discuss frustrations with bid wars on branded keywords, opting for a different advertising approach focused on a viewpoint rather than products.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode