The Founding of Asana and Mastering Impulse Control in Productivity Software

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The work done by Rosenstein and Moskowitz at Facebook is still being used today
They left Facebook to start up Asana due to it being a Facebook-sized opportunity
It took Asana three years to launch their first product despite initial hopes of one year
The productivity software market is estimated to be worth nearly $50 billion
Impulse control and fighting distraction are crucial to success in the productivity software industry

Whether it’s a giant infrastructure plan or a humble kitchen renovation, it’ll inevitably take way too long and cost way too much. That’s because you suffer from “the planning fallacy.” (You also have an “optimism bias” and a bad case of overconfidence.) But don’t worry: we’ve got the solution.