In the Pit with Cody Schneider | Marketing | Growth | Startups cover image

The Power of Raw and Unedited Content | Leveraging Authenticity and Value | The Shift in Content Consumption

In the Pit with Cody Schneider | Marketing | Growth | Startups

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Embracing Just-In-Time Content Creation Across Multiple Channels

The emerging trend in content creation involves providing just-in-time content, catering to short-term needs. This approach is gaining traction with the rise of platforms like YouTube shorts, Instagram, and TikTok, where content can go viral without the need for a large following. The focus is shifting from traditional posting frequency to maximizing output across various channels. This entails experimenting with posting multiple times a day on LinkedIn, Twitter, and YouTube shorts to explore different variations of content. The idea of maintaining multiple Twitter accounts with differing perspectives is also a consideration. The speaker aims to delve into this content strategy to leverage the potential of just-in-time content creation across diverse platforms.

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