In the Pit with Cody Schneider | Marketing | Growth | Startups

The Power of Raw and Unedited Content | Leveraging Authenticity and Value | The Shift in Content Consumption

Jan 26, 2024

The podcast explores the power of raw and unedited content in today's digital landscape and the demand for authenticity. They discuss leveraging AI tools for content creation and distribution, the importance of personal branding, and the potential for AI to enhance the content creation process.

53:55

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Quick takeaways

Raw and unedited content is gaining popularity as people seek authenticity and value in content.

2024 is predicted to be the year of personal branding, with professionals leveraging their social media presence for growth.

AI can enhance content creation and automation, including generating social media clips and assisting with customer service.

Deep dives

Authenticity and raw content are gaining popularity

Raw and unedited content, such as daily vlogs or unrefined videos, are becoming more popular as people are seeking authenticity and value in content rather than the polished and edited versions.

Building Personal Brand for Leverage

01:44

Prop Chaining: Streamlining Content Marketing

01:27

Embracing Just-In-Time Content Creation Across Multiple Channels

01:48

Exploring Stable AI Video Generation and Offshore Teams

01:17

Introduction

2min

The Power of Raw and Unedited Content

7min

Observations on Virtual Assistants and Technology Adoption

2min

Automating Processes with Chat GPT

12min

The Benefits of Personal Branding and Leveraging Individual Content Creation

20min

AI Tools and Content Interaction

6min

Leveraging AI and Remote Workers for Customer Service

6min

So, in this podcast episode, my co-host and I were discussing the power of creating raw and unedited content in today's digital landscape. We talked about how people are craving authenticity and are tired of the overly polished and edited versions of reality. We also touched on the idea of leveraging AI tools to automate content creation and distribution, such as using AI to create clips and repurpose existing content for different platforms. We discussed the importance of personal branding and how it can provide leverage and opportunities within an organization. Overall, we explored the evolving landscape of content creation and the potential for AI to enhance and streamline the process.

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Timestamps

(10:07) Raw and unedited content is going viral because people are tired of the edited version of reality.

(18:23) Building a personal brand through social media can provide leverage and opportunities for negotiation.

(29:33) Building a strong following on social media can lead to inbound opportunities and valuable relationships.

(34:00) The year 2024 will be the year of personal branding, with more founders and C-suite individuals starting podcasts and creating content.

(43:25) Automating the process of creating and scheduling content across multiple channels can be a high-leverage strategy for personal branding and content marketing.

Host Links

https://inthepitpodcast.com/

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://www.drafthorseai.com/

Guest Links

https://twitter.com/kobyjconrad

https://www.channelsofgrowth.com/

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