In the Pit with Cody Schneider | Marketing | Growth | Startups

The Power of Raw and Unedited Content | Leveraging Authenticity and Value | The Shift in Content Consumption

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Jan 26, 2024

The podcast explores the power of raw and unedited content in today's digital landscape and the demand for authenticity. They discuss leveraging AI tools for content creation and distribution, the importance of personal branding, and the potential for AI to enhance the content creation process.

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INSIGHT

Raw Content's Rise

Content trends cycle between refined and unrefined production.
Raw content is gaining popularity as audiences tire of over-edited, inauthentic influencer culture.

ANECDOTE

Authenticity over Production

Animated, high-quality live classes performed worse than simple PowerPoint presentations.
This suggests authenticity is more valuable than high production in content.

ADVICE

Content Creation Formula

Combine authenticity, value, and quick delivery of value in your content.
Avoid making audiences feel like they are listening to a sales pitch.

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So, in this podcast episode, my co-host and I were discussing the power of creating raw and unedited content in today's digital landscape. We talked about how people are craving authenticity and are tired of the overly polished and edited versions of reality. We also touched on the idea of leveraging AI tools to automate content creation and distribution, such as using AI to create clips and repurpose existing content for different platforms. We discussed the importance of personal branding and how it can provide leverage and opportunities within an organization. Overall, we explored the evolving landscape of content creation and the potential for AI to enhance and streamline the process.

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Timestamps

(10:07) Raw and unedited content is going viral because people are tired of the edited version of reality.

(18:23) Building a personal brand through social media can provide leverage and opportunities for negotiation.

(29:33) Building a strong following on social media can lead to inbound opportunities and valuable relationships.

(34:00) The year 2024 will be the year of personal branding, with more founders and C-suite individuals starting podcasts and creating content.

(43:25) Automating the process of creating and scheduling content across multiple channels can be a high-leverage strategy for personal branding and content marketing.

Host Links

https://inthepitpodcast.com/

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://www.drafthorseai.com/

Guest Links

https://twitter.com/kobyjconrad

https://www.channelsofgrowth.com/

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