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The Trillion Dollar ETH Pitch | RSA+DH
Bankless
Crafting Narratives for Ethereum's Value Proposition
3min Snip
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Crafting narratives for Ethereum's value proposition should align with a broader understanding to effectively communicate to a wider audience. The term 'programmable money' may not fully convey the diversity of possibilities Ethereum offers, lacking the implication of various applications, tokens, and chains. While 'ultrasound money' was a suitable contrast to Bitcoin narratives in the past, it now appears outdated and insular to the cryptocurrency community, failing to resonate with a more mainstream audience. Ethereum's value proposition should focus on a holistic narrative that encompasses its rich ecosystem, potential applications, and broader utility beyond the crypto community.
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