Bankless The Trillion Dollar ETH Pitch | RSA+DH
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Jun 12, 2024 Get ready for an entertaining showdown as two hosts pitch their best narratives for Ethereum to attract traditional finance investors. They delve into the complexities of Ethereum, likening it to an app store for finance and a form of 'digital oil.' With BlackRock eyeing ETH ETFs, they discuss the power of tokenization and the importance of crafting effective pitches. The lively debate includes fun commentary on Ethereum's versatility against Bitcoin's simplicity, making the case for its transformative role in the digital economy.
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Crafting the Ethereum Pitch
- Distill Ethereum's value proposition into a concise soundbite for broader appeal.
- Consider different soundbites for different eras, as Ethereum's use cases evolve.
Tokenization as a Selling Point
- Focus on Ethereum's functionality as a tokenization platform when pitching to TradFi.
- Explaining the difference between ETH and Ethereum may not be necessary for this audience.
BlackRock's Tokenization Play
- Zach Ryan emphasizes the inevitability of tokenization, citing Larry Fink's public statements.
- BlackRock's tokenized fund on Ethereum, built with Circle and Securitize, demonstrates this trend.