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Blockchain tech is working to combat AI-based deepfakes (w/ Melody Hildebrandt and Mike Blank)
Chain Reaction
The Importance of Brands in Navigating the Information Space
In an era of AI-generated media flooding the information space, the reliance on brands is expected to increase. From news organizations to TikTok influencers, individuals involved in information dissemination will need to rely on trusted brands to navigate through the overwhelming content. The hypothesis proposes that consumers will turn to established brands to validate information as it becomes impractical for consumers to verify every piece of information independently.
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