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The Profitable B2B Growth Playbook and Mutiny’s Story

ACQ2 by Acquired

NOTE

Maximizing Efficiency in Customer Lifetime Value

Understanding the interrelation of various systems impacts the ability to pay more for customers based on their lifetime value. By increasing efficiency in converting traffic and acquiring customers, businesses can bid higher and outperform competitors, leading to improved overall unit economics and increased organic conversions. This allows reallocating extra funds to the top of the sales funnel, enabling companies to outbid competitors and achieve higher profitability.

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