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Operational excellence: How purpose and technology can power performance

McKinsey Talks Operations

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The Importance of Enthusiasm in an Organization

Enthusiasm and connection to the organizational purpose are crucial at all levels of an organization. Frontline workers who are personally connected to the organization's purpose exhibit high levels of enthusiasm and engagement similar to senior leaders. This enthusiasm translates to a sense of mission within the organization, contributing to the value and worth of each individual's role. This level of enthusiasm and sense of purpose is important not only in charities but also in private sector businesses and government organizations.

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