The Power of Personalized Customer Interaction

Customers value personalized interactions with company founders and staff who create the products they use. Feeling listened to and heard is unique and strengthens customer loyalty. The ability of small companies to provide this personalized attention gives them an edge over big companies. Personal experiences with company executives, like having Mark Zuckerberg or Patrick, the founder of Stripe, address issues directly, create memorable stories that enhance customer loyalty and satisfaction. Despite mistakes, customers tend to appreciate and even like a company more when they receive personalized attention and resolution to issues.