SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders  cover image

Product Led Growth and the impact on Customer Acquisition Cost

SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders

NOTE

The Importance of Product Led Growth

Product led growth does not necessarily mean having a usage-based pricing model./nFree trials or premiums do not equate to a usage-based consumption pricing model./nProduct led growth and usage-based pricing are independent topics, although they can be correlated./nSnowflake's NRR was driven by its usage-based pricing model./nPLG motion's premium models can be usage-based, but it is not a requirement.

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