Uncovering insights through detective work and behavioral science

Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.

The advertising industry creates a unique intersection between psychology and creativity. By looking at what works in the world of ad campaigns, we can learn even more about the human mind and Rory might have the best insight on the planet for this.

Expect to learn how dating apps can improve by being more like property websites, why women actually wear engagement rings, Rory’s thoughts on Jordan Peterson, how you can become more creative every day, what Rory thinks of Twitters changing their name to X, how hotel rooms have residual sexism baked into the design, why rational people ruin creativity and much more...

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Episodes You Might Enjoy:

#577 - David Goggins - This Is How To Master Your Life: https://tinyurl.com/43hv6y59

#712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: https://tinyurl.com/2rtz7avf

#700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: https://tinyurl.com/3ccn5vkp

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Email: https://chriswillx.com/contact

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