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Did Google Just Kill Email Marketing? (#184)
Marketing Against The Grain
Mitigating Risks in Email Marketing and Diversifying Marketing Channels
The key to mitigating risks in email marketing, particularly due to potential algorithmic changes by email providers, is to focus on high quality opt-in audience and sending highly relevant and personalized content. Building an inbound email list and avoiding buying spam email lists is crucial to de-risking. Additionally, it's important to diversify marketing channels to avoid over-reliance on email, with a focus on investing in social, search, and other channels to facilitate business growth and monetization.
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