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The Twelfth House cover image

Recession-Proof Skills: Building a Magical Community

The Twelfth House

NOTE

How to Pivot From Audience Building to Community Building

Empathy and community are essential in a cold, hard world. It's not about doing everything alone, but being supported by those around you. Instead of focusing on building an audience, we should focus on building a community. Community allows us to connect with people and solve their problems, rather than just selling our products. By falling in love with people and their problems, we open up endless possibilities for innovation and creativity.

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