20Sales: The Biggest Sales Lessons Scaling Brex to $400M ARR, Why Startups are Doing Outbound Wrong and How to Fix It & Why Demand Gen is the Bottleneck for all Startups and How to Solve it with Sam Blond, Former CRO @ Brex
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Sequential Hiring Strategy for Building a Sales Team
In building a sales team, the recommended sequence starts with hiring two individual contributor account executives as sales reps to establish a successful foundation. Once two successful individual contributors are in place, the hiring process for more contributors and a sales leader should run in parallel. The rationale behind this approach is to maintain business momentum while dedicating time to find the right sales leader. After hiring a sales leader, the next step is to focus on specialization by recruiting roles like Sales Development Representatives (SDRs). The founder is advised to create the playbook and take charge of sales initially before delegating sales responsibilities to the team.
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