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Why Tubi CEO Anjali Sud thinks free TV can win again
Decoder with Nilay Patel
Embracing Free and Frictionless Entertainment
The appeal of platforms such as 2B may stem from subscription fatigue as people are increasingly reluctant to pay for multiple streaming services. The shift towards free and frictionless entertainment options like social media has raised the expectation for entertainment platforms to provide easy access to a wide range of content. This trend incentivizes platforms like 2B to offer a vast catalog of popular content to meet the audience's desire for seamless and diverse entertainment choices.
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