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Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media
Send & Grow by SparkLoop
Managing a Local Newsletter: Different Models Per City
Operating a high-level local newsletter involves publishing content five days a week, with variations in the model depending on the city. In Vancouver, newsletters include a food edition published weekly, three news editions, and a weekly insider edition. The daily process involves using templates for each edition, with writers following a structured approach outlined in a wiki containing information on the audience, vision, values, and newsletter sections.
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