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Ideas That Stick with advertising legend Lee Clow
A Bit of Optimism
The Significance of the 'Think Different' Campaign for Apple
The 'Think Different' campaign was significant for Apple as it was introduced at a critical time when the company was on the verge of failure. Steve Jobs believed that the campaign, symbolized by the 'Think Different' t-shirt, played a major role in turning around the company's trajectory. The campaign, celebrating imaginative and creative individuals, was a pivotal moment in the speaker's career and was a key factor in reshaping Apple's future.
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