A Bit of Optimism Ideas That Stick with advertising legend Lee Clow
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Apr 2, 2024 Lee Clow, a legendary advertising creative director known for his work with Apple and the Energizer Bunny, shares captivating insights from his illustrious career. He discusses the groundbreaking 1984 Apple commercial, emphasizing its storytelling impact and cultural relevance. Clow reflects on his collaboration with Steve Jobs and the importance of nurturing creativity in advertising. He also touches on the evolution of advertising and the power of mentorship in fostering talent. Expect anecdotes that reveal the boldness and innovation behind iconic campaigns.
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1984 Macintosh Commercial
- Lee Clow co-created Apple's iconic "1984" Macintosh commercial, a Super Bowl first.
- Initially pulled due to board concerns, it aired once, becoming a legendary success.
Jobs's Leadership
- Steve Jobs's genius pushed people beyond their perceived limits, demanding excellence.
- He trusted intuition and creativity, unlike many CEOs who fear non-rational approaches.
Recognizing Greatness
- Leaders should recognize greatness and the "high ground," not just demand more.
- Jobs knew when his team achieved something exceptional, even if they were unsure.