A Bit of Optimism
Ideas That Stick with advertising legend Lee Clow
Apr 2, 2024
Lee Clow, a legendary advertising creative director known for his work with Apple and the Energizer Bunny, shares captivating insights from his illustrious career. He discusses the groundbreaking 1984 Apple commercial, emphasizing its storytelling impact and cultural relevance. Clow reflects on his collaboration with Steve Jobs and the importance of nurturing creativity in advertising. He also touches on the evolution of advertising and the power of mentorship in fostering talent. Expect anecdotes that reveal the boldness and innovation behind iconic campaigns.
38:40
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Quick takeaways
- Lee Clow's Think Different campaign for Apple transformed the brand and advertising industry.
- Steve Jobs' visionary leadership empowered creativity and innovation at Apple, setting high expectations.
Deep dives
The Creation of the Iconic Apple 1984 Commercial
The podcast episode explores the iconic 1984 Apple commercial featuring the woman throwing a hammer at Big Brother on a screen, discussing how the ad was created by Lee Clow and the impact it had in launching the Macintosh computer. Steve Jobs' involvement and the ad's significance in revolutionizing advertising during the Super Bowl are highlighted. The narrations reveal the challenges faced in getting the commercial aired and its enduring legacy in advertising history.
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