How to Get Free PR for Your Startup—Tips from the Editor-in-Chief of Canada’s TechCrunch. | Douglas Soltys, Editor-in-Chief of Betakit
A Product Market Fit Show | Startup Podcast for Founders
Every Story is a Marketing Opportunity
Understanding the high-level marketing strategy is crucial for identifying effective channels, particularly when seeking external validation or coverage. Startups must recognize that they need a compelling story for others to write about them, whether it's a traditional media outlet or a newsletter. Beyond major events like fundraising rounds or product launches, there are many untapped stories that startups can leverage for visibility. It's important to view public relations as an extension of marketing; pitching to journalists is a form of inbound marketing, where creating engaging narratives can draw interest and attention to the brand. Startups should prioritize and assign value to diverse storytelling opportunities to enhance their marketing efforts.
