#700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain
Modern Wisdom
Willpower, Tenacity, and the Role of the AMCC in Motivation
Motivation is the driving force that moves us from apathy to tenacity and willpower. The anterior mid-singulate cortex (AMCC) is a key brain structure responsible for this. Stimulating the AMCC leads to a sense of impending challenge and the ability to meet that challenge. Research has shown that successful dieters or those resisting temptation have increased size and activity in their AMCC over time.
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