Enhancing Customer Experience Through Automation in Restaurants

Introducing automation in restaurants aims at improving unit economics and margins, but the focus should also be on enhancing customer experience and team satisfaction. By rethinking the entire dining experience with automation, including the ordering process and balancing human interaction with technology, restaurants like Sweet Green are revolutionizing the industry. The initial approach was not to simply add automation but to fundamentally transform the customer journey. This shift towards automation is believed to be the future of the industry, with the expectation that more restaurants will adopt automated processes. Despite recognizing the potential of cloud kitchens for digital-driven businesses, the ghost kitchen model did not yield desired results for Sweet Green.