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Predicting The Future Of Marketing With AI Copilots (#196)
Marketing Against The Grain
The Rise of Emotional Segmentation in B2B Marketing
Marketers' skills are becoming increasingly crucial in customer success, sales, and other revenue-based areas. With the emergence of emotional segmentation alongside demographic and engagement segmentation, data gathered from various touch points will play a key role in understanding customer emotions and behavior. This shift is exemplified by the increased importance of engagement, especially in product-led growth, and will have significant implications for both B2C and B2B marketing.
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