Creators, Creativity, and Technology with Bob Iger
a16z Podcast
How Disney Built an Empire of Quality Branded Entertainment
The key to building an empire of quality branded entertainment lies in prioritizing the product itself. This means investing in high quality content that tells great stories and takes risks on new ideas. Many companies try to create great content, but fail to establish processes that result in consistent quality. Rushing products to market, impatience, poor management of the creative community, and fear of failure all contribute to this failure. It is crucial for companies to avoid transferring anxiety and embed a culture that values creativity and operates efficiently.
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