Why Distribution Needs to Come First | The Real Marketing Podcast
Distribution First
The goal behind Content creation
The purpose of content creation varies based on the type of content being produced. Content for platforms like LinkedIn or social media serves a different purpose compared to newsletters, podcasts, or sales emails. It is crucial to understand the specific purpose of each piece of content and not try to make one piece serve multiple conflicting objectives. Content should aim to educate, inspire, and motivate the audience, ultimately leading them to consider making a positive change in their lives. An effective content strategy involves clearly conveying one's values and expertise, providing valuable insights, and subtly inviting the audience to engage further, rather than using a sales-heavy or conflicting approach.
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