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#156: Expert Secrets & Online Strategies with Russell Brunson

The Amy Porterfield Show

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Creating New Opportunities in Mass Movements

Mass movements are successful when they offer a new opportunity instead of emphasizing improvement. New opportunities spark change more effectively than improvement offers, as the latter may suggest inadequacy or shortcomings. By focusing on new opportunities, individuals are more likely to embrace change and engage in the movement's goals, leading to successful mass movements across various sectors like business and religion.

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