
#156: Expert Secrets & Online Strategies with Russell Brunson
The Amy Porterfield Show
Creating New Opportunities in Mass Movements
Mass movements are successful when they offer a new opportunity instead of emphasizing improvement. New opportunities spark change more effectively than improvement offers, as the latter may suggest inadequacy or shortcomings. By focusing on new opportunities, individuals are more likely to embrace change and engage in the movement's goals, leading to successful mass movements across various sectors like business and religion.
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