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How To Be A Supercommunicator | Charles Duhigg

The Daily Stoic

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Favor Forged Bonds: The Franklin Effect

The Franklin Effect illustrates that doing favors for others can strengthen social bonds, contrary to common belief that favors create obligation. When one person lends a valuable item, such as a rare manuscript, they may subconsciously view the requester more favorably, perceiving them as trustworthy and worthwhile. This psychological phenomenon stems from the belief that sharing something precious with another reveals a bond, leading to mutual appreciation. Furthermore, when individuals disclose personal vulnerabilities, it can similarly foster trust and emotional connectivity, prompting reciprocal acts of kindness and deepening relationships.

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